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Can I Produce Something Great With Limited Time? People seeking affordable video production services often ask if it’s possible to produce high quality videos within a relatively short period of time. The quick answer is: absolutely! The key to making a high quality video with a short turnaround time is simplicity. With a straightforward plan, clear goals and the support of a skillful team, you can look forward to attaining excellent video content. The video production process requires care, attention to detail and ideally, some previous experience to make the process go smoothly. Here are some key points we recommend considering when you are getting ready to produce a video and need it in a shorter period of time. Keep it simple. This is the key to the whole thing. Compelling videos don’t need to be elaborate; they need to pack a punch. This isn’t the time for intricate animations and special effects. Simple, clear messaging is what will make your video memorable, direct and effective. Get clear on the goals of your message. What’s the goal of your video? To gain interest? Build trust? Education? Boost product sales? Knowing your intended outcome will help you, and your audio and video production team, to hone in on […]

Video is one of the most powerful forms of marketing. Studies show that when given the choice, people would rather watch a video about a subject they are interested in than read about it. To give your business a competitive edge, it’s vital that you have a quality video presence on your website and social media. So here you are, ready to shoot a video to showcase your business. What can you expect from the video production process? How long will it take? People tend to ask us this often, especially when they are new to this type of marketing. Here’s a few things to consider along the way: Production team vs. one-man contractor – Timing can vary greatly based on who is creating your video. While technology and talent allow individuals to create perfectly adequate work, timing can be an issue. An individual can take months in editing the raw footage, and if they have other clients, there’s no guarantee you’d be the priority. With a production team, you have different people working together to create quality videos with a cohesive, reliable process. Shooting raw footage vs. assembling clips – Does your video involve shooting original footage, or is it based on previous clips? […]