This is an editor’s cut of a video that I made for Celestial Seasonings to introduce their new Kombucha tea drinks. The project was produced by Doug Millington. Digital Dave created the animating mandalas, and Tim Turner created the 3D bottles. Music by Orbital.
Objectives: This is one of two documentaries created by Ricochet Ideas and Crosspoint to unveil and explain a revolutionary new concept in libraries. We also created 3-minute webisodes to give focus to more specific library topics. The shows have been broadcast at four new library opening events and are the key presentation at the 2010 National Public Libraries Association show. The shorts have been released virally on YouTube and to library-specific sites. The majority of all filming was during live events and could not interfere with the proceedings. This required a small, highly organized crew that could maintain a tight schedule, organize VIP interviews, and shoot B-roll surroundings within just two days. Measures of Success: More than 1,300 hits on YouTube in the first three months. Target Audience: Library directors nationwide, community leaders, and consumers. Specific Roles on project: John Bellina, Ricochet Ideas – Writer/Director Tasso Stathopulos, Ricochet Ideas – Art Director Joan Laflamme – Proofing Corey Hayes, Crosspoint – Producer/Director Luke Bishop, Crosspoint – DP/Grip Sound Chris Walsh, Crosspoint – Sound Design Audio Engineer John Riccardo, Crosspoint – Editor Nate Rich, Crosspoint – Graphics Jeff Chiba Stearns – Animation
[stream base=x:/www.crosspoint.com/wp-content/uploads/2010/02/ flv=Victory-Fuel-it.flv hd=Victory-Fuel-it.flv embed=false share=false width=450 height=253 dock=true controlbar=over bandwidth=high autostart=false /] Integer Group chose Post Modern, Coupe Studios and Crosspoint for the latest commercial for Victory Motorcycles. The footage was shot entirely on RED ONE at 4K. Jason Sedmak (Post Modern) cut on Avid Media Composer (using Metafuze to transcode the .r3d files to .mxf). Eric Anolin conformed the 4K .r3d files + AVID .aaf in Baselight. Crosspoint delivered 12-bit, 4k .dpx files, and Sedmak finished the spot in Autodesk Smoke. Coupe Studios composed the original music. edit/fx | Jason Sedmak, Post Modern color | Eric Anolin, Crosspoint original music | Coupe Studios
Cameron Christopher Thomas Advertising recently recruited Walk the Line Films and Crosspoint to execute two new Boston Market spots. Walk the Line Films’ Director of Photography, Roger Sackett, shot all food footage on a Sony EX1 using a lens adapter to accommodate the use of film primes. The results are stunning and look remarkably close to film, at a fraction of the cost. From there, Crosspoint editor, Luke Bishop, integrated the Sony XDCAM with a graphical treatment created in Adobe After Effects and assembled the piece in Apple’s Final Cut Pro. The spots were then sent to colorist, Eric Anolin, to be graded in Filmlight’s Baselight ONE. The digital files effortlessly transferred between the two suites using XML and were conformed in Baselight for finishing in AVID DS. Donald Cosiglia added all the finishing touches, including 3D, to finish the spot. client | Boston Market agency | CCT Advertising production co | Walk the Line Films edit, graphics| Luke Bishop, Crosspoint color | Eric Anolin, Crosspoint finish edit, graphics | Donald Corsiglia, Crosspoint sound | Rocky Mountain Recorders
Focus on the Family partnered with Tim Tebow and his family to produce the organization’s first Super Bowl commercial. Steve Vidano shot on a RED camera; and he and Paul Murphy edited on Final Cut Pro. Crosspoint’s Baselight color grading system gave them the power to conform the Final Cut timeline from the raw .r3d files and manipulate the images at full 3K resolution. The spots were delivered on HDCam SR for the CBS broadcast. agency | Focus on the Family production co | Vidano Films edit | Paul Murphy and Steve Vidano conform | Steven Lopez, Crosspoint color | Eric Anolin, Crosspoint
Luke Bishop shot at Crosspoint on our Sony EX3 camera. He edited the footage and designed the stop-motion effect in Final Cut Pro. Eric Anolin graded the final sequence in Baselight and rendered a new .mov to FCP. Chris Walsh found the music, recorded the VO and worked the final mix. The final spot was delivered on Digital Beta.
This project was a start-to-finish collaboration with the creative teams at Cactus, The Sweet Shop and Ring of Fire. Eric Anolin was on location for the one day shoot (3K RED). Matt Struck cut a :30 and :60 in Avid MC Adrenaline. Eric delivered color-graded HD .dpx files from Baselight for vfx at Ring of Fire. Donald Corsiglia finished graphics and final conform with vfx in Avid DS.
Steven Lopez created graphics, edited and finished sound all within Final Cut Pro.
Futuristic Films shot on 35mm film, transferred to HDCam SR at Lightpress. After the first day of rough cut, the creative process was at a standstill. Matt Struck set aside the storyboards and presented a completely different cut, that eventually became the final version with agency, production company and client input. It’s always good to hear a round of applause coming from the AVID suite!