Focus on the Family partnered with Tim Tebow and his family to produce the organization’s first Super Bowl commercial. Steve Vidano shot on a RED camera; and he and Paul Murphy edited on Final Cut Pro. Crosspoint’s Baselight color grading system gave them the power to conform the Final Cut timeline from the raw .r3d files and manipulate the images at full 3K resolution. The spots were delivered on HDCam SR for the CBS broadcast.
agency | Focus on the Family
production co | Vidano Films
edit | Paul Murphy and Steve Vidano
conform | Steven Lopez, Crosspoint
color | Eric Anolin, Crosspoint